C-TEST

£0.01

This is a test card. It is not for sale. If you happen on this page and you try buy this card, please note that it is a test card and it will not be delivered. Therefore, do not attempt to buy this card.

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Description

This is a c-test card. It is not for sale. If you happen on this page and you try to buy this card, please note that it is a c-test card and it will not be delivered. Therefore, for the avoidance of doubt – do not attempt to buy this card.

While this is a non-product, not intended for sale, I can still write about it. By that I mean that I can write about the current state of social media manipulation. By that I mean the way in which companies intent on making money bolster the idea that their visitors have value in and of themselves. This is not true. These companies view their visitors as pathways to profit. That is what the companies are designed to do, and to think anything else is delusional.

So with that in mind, here is a dystopian view of social media and the c-test card.

One may ask how one is to avoid becoming swayed by the tone of the moment in a world full of casual brushes with the truth. The media giants and indeed the whole of the social network seems uncaring as to what is real and what is not. In principle it has always been the same for at least some of the population. Now, however, we have reached critical mass.

The c-Test Card

Each uncaring and unthinking person has access to weapons of war. A tweet ricochets off another tweet and spins off into another social media platform. Like a pinball machine full of pinballs, the machine gets hot and melts down. The c-test card is a data point to record the passing, and nothing more.

Anger, frustration, good old-fashioned annoyance – they have nowhere they want to go except deeper into the furnace.

And the furnace spits them out. It doesn’t need them except as examples of persons. It doesn’t care about them except for whatever trace they leave behind in the the social weave.

If they all disappeared tomorrow, their loss would be calculated in loss of engagement, followers, likes, and shares.

Except for those who care.

Test card with a white bird against a plain green background
C-TEST
£0.01