I keep coming back to Sir Henry Cole because it was he who created the first commercially available greeting cards in the UK. The thought of him often sits in the back of my mind when we are designing cards. In my mind’s eye I see a wisp of a timeline that leads from his…

Get Well Very Soon: Let me tell you something about the phrase. Imagine you were tasked with inventing a new language. You have to think of how to say something positive to friends or relatives who are ill. Of all the phrases that you might come up with, I don’t think Get Well Very Soon…

Not the most exciting thing in the world, but flying under the radar is the weight and feel of the paper on which the card is printed. So here is the fairly definitive guide to grammage. The grammage of a flat material like paper or card is a reference to its weight. It is measured…