Smit Marks in Sheep
Smit marks are the way that farmers in Britain know which sheep are theirs. Sheep don’t need smit marks, of course. When they are the length of a field away, ewes know their lambs and lambs know their mothers from their bleats. But if you are a farmer rather than a sheep, then you need…
Checkout Friction
Checkout friction is every obstacle to completing a purchase. Imagine that you are a customer at the checkout. What is going to improve your e-commerce checkout experience and what is going to make it a poor experience? The longer and more difficult the process is between deciding to buy and being able to complete the…
Why We Use White Envelopes
Before we start talking about white envelopes, let’s consider the cards themselves. The card stock we use for our greeting cards has a writing surface that is easy to write on and is made to resist smudging. That is not a claim that we make lightly. We choose card stocks that feel good in the…