The Contentment Of Sitting On A Park Bench
People sit with on a park bench, drinking in the rhythm of nature. It’s the same with old architecture, with preople sitting and soaking it all in. People do not sit on a bench by a busy road or in streets of anonymous houses. No, they choose to sit near castles and cathedrals, breathing in…
Smit Marks in Sheep
Smit marks are the way that farmers in Britain know which sheep are theirs. Sheep don’t need smit marks, of course. When they are the length of a field away, ewes know their lambs and lambs know their mothers from their bleats. But if you are a farmer rather than a sheep, then you need…
Checkout Friction
Checkout friction is every obstacle to completing a purchase. Imagine that you are a customer at the checkout. What is going to improve your e-commerce checkout experience and what is going to make it a poor experience? The longer and more difficult the process is between deciding to buy and being able to complete the…