Buying Friction
‘e-commerce checkout friction’ – a phrase that will be familiar to an online seller. On a website there are lots of places where friction can occur. A poor navigation menu or site structure will stop customers being able to find their way around. Unclear prices or delivery costs will stop customers proceeding. Incomprehensible, jargon-filled text…
The History of Sheep Breeding
We at Flying Twigs love sheep. We can spend a happy hour watching them being sheep in a field. And as with many things that people love, once they see what is before their eyes, they want to know more about what they are actually seeing. And they want to know how things came to…
The Best Platform To Sell Online
What is the best platform to sell online? I’ll tell you what the different platforms offer – and let’s start with a plain English definition of a platform. A platform is the code that makes an online store work. Fix that in your mind because not realising that causes no end of confusion to people…