If You Must Tell Me Lies, Tell Me Clever Lies
If you must tell me lies, tell me clever lies. Don’t be like some companies who behave badly and underestimate their customers. I wonder how many businesses start off with good intentions in business? Perhaps they start off with high aims. Then the pressure to perform drags them into less transparent business practises. Then they start to behave like the less than perfect part of the marketplace. And before you know it they are behaving … Read more