If you must tell me lies, tell me clever lies. Don’t be like some companies who behave badly and underestimate their customers. I wonder how many businesses start off with good intentions in business? Perhaps they start off with high aims. Then the pressure to perform drags them into less transparent business practises. Then they…

The future for greeting cards in the UK remains positive, albeit with some changes in the industry. Greeting cards have long been a popular way of expressing sentiments, celebrating occasions, and maintaining personal connections. And there is still a demand for tangible, heartfelt greetings. However, with the increasing digitalization and changing communication patterns, the industry…

Are trade shows worth it? For B2B (business to business) e-commerce businesses, what other ways are there of coming in contact with potential customers? Why is it important? Trade shows are expensive – so the question is always what business will come in compared to the money that will be laid out. Are trade shows…