Here’s how to work out the price to sell to shops. Our retail price is £2.40. If we were to sell to shops, then we would sell at a lower price, but of course shops would buy many designs and many of the same card. They will buy in multiples of six. Why six? Well…

If you must tell me lies, tell me clever lies. Don’t be like some companies who behave badly and underestimate their customers. I wonder how many businesses start off with good intentions in business? Perhaps they start off with high aims. Then the pressure to perform drags them into less transparent business practises. Then they…

The future for greeting cards in the UK remains positive, albeit with some changes in the industry. Greeting cards have long been a popular way of expressing sentiments, celebrating occasions, and maintaining personal connections. And there is still a demand for tangible, heartfelt greetings. However, with the increasing digitalization and changing communication patterns, the industry…