The next big thing in greeting cards: It’s always hard to glimpse what is beyond the horizon. Strategy is about how you get there. In Good Strategy/Bad Strategy: The Difference and Why it Matters by Richard P. Rumelt‎, the author describes how companies repeatedly confuse their mission statement and their strategy. Good Strategy Mission statements…

Mixing trade and consumer sales in e-commerce can cause all kinds of problems. It is different to running a bricks-and-mortar shop. In a nutshell, you risk poor presentation, complex coding, and disappointed or annoyed customers. Imagine A Shop On The High Street Imagine a shop on the high street where anyone can look around at…

Selling in the USA is a minefield unless you know how to negotiate the issues. If you do, then the USA is an attractive place to do business. To introduce this article, Selling in the USA: A guide for UK Businesses, and to put it context, the text is based on my notes of a…