Desiderata

Ah, desiderata – Writing for Flying Twigs in the digital age is both easy and difficult. It’s easy to tread a well worn path and pump out yet more vacuous words. Desktop publishing is at everyone’s command.

And the end result? The sheer quantity of written material on the Web turns some readers into zombies, screaming to escape from the deluge. Where is the authentic content that speaks to the person? Of course, it hardly exists in a world where everyone is selling something. After all, to sell is human, or at least it is a driving force that propels us. You think it isn’t true? Talk to anyone and see how much of what occupies your perspective is given over to persuading them that such and such is the case. The truth is that we are surrounded by messages seeking to persuade us and we are part of the system, pumping out messages.

We know we are tired of being bombarded with countless advertisements and generic messages every day. We know that the internet is saturated with content, and somehow we are pushing in the same direction seeking to stand out from the crowd. Oh, pity the poor person who cannot manage to make themselves heard in the din.

Go placidly amid the noise and the haste, and remember what peace there may be in silence.

Desiderata

Heed the voice. A strong, well-written message can cut through the noise and grab the reader’s attention.

And whether or not it is clear to you, no doubt the universe is unfolding as it should. Therefore be at peace with God, whatever you conceive Him to be. And whatever your labors and aspirations, in the noisy confusion of life, keep peace in your soul. With all its sham, drudgery and broken dreams, it is still a beautiful world. Be cheerful. Strive to be happy.

Desiderata

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