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Planning A Set Of Postcards
We are in the middle of designing sets of postcards of local scenes After all, it is visitors that generally buy postcards. And they want to send postcards of where they have been, to friends and family.
The postcards would be the ‘normal’ 6x4inch (15x10cm) size, printed on heavyweight card so that they feel as classy as they look. And the backs of the postcards would be a typical layout.
We wouldn’t sell them to consumers. A consumer might buy a few but the cost of sending the order to them would surely put off customers. So we are thinking of business-to-business, where a shop would buy a couple of hundred postcards of any one design.
Here is a postcards we designed of a view of the Bridge of Sighs in St John’s College in Cambridge.

Greeting Cards and Postcards
There’s an obvious connection between greeting cards and postcards. And their widespread commercial use only became possible when two things happened. The first was the pre-paid postal service in 1840. Before that, the recipient had to pay for the missive when it arrived. Stamps made the whole process easier and more certain.
The second development was new printing technologies, from hand drawn to photolithography, to the digital printing of today.
One thing you might not have thought of is the design of the back. First we have the word POSTCARD, in case anyone doesn’t know what the thing is. Then there’s the vertical line to demarcate the part for correspondence and the part for the address. And the horizontal lines to guide the writing of the address. Finally, there’s a little rectangle to tell the writer where to stick the stamp.
Our postcards, if and when we market them, will follow this traditional pattern.