Behind The Scenes: Planning A Set Of Postcards

We are in the middle of deciding whether to market sets of postcards. We are thinking of five to a set. Here are the first fifteen designs.

The postcards would be the ‘normal’ 6x4inch (15x10cm) size, printed on heavyweight card so that they feel as classy as they look. And the backs of the postcards would be a typical layout.

The fifteen designs we have come up with is not a huge number, and before we get deeper into this, what do you think of the designs? Feedback will help us plan! You can leave your feedback here.

Greeting Cards and Postcards

There’s an obvious connection between greeting cards and postcards. And their widespread commercial use only became possible when two things happened. The first was the pre-paid postal service in 1840. Before that, the recipient had to pay for the missive when it arrived. Stamps made the whole process easier and more certain.

The second development was new printing technologies, from hand drawn to photolithography, to the digital printing of today.

One thing you might not have thought of is the design of the back. First we have the word POSTCARD, in case anyone doesn’t know what the thing is. Then there’s the vertical line to demarcate the part for correspondence and the part for the address. And the horizontal lines to guide the writing of the address. Finally, there’s a little rectangle to tell the writer where to stick the stamp.

Our postcards, if and when we market them, will follow this traditional pattern.

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