• Appealing Image Backgrounds

    Appealing image backgrounds in greeting cards means simple and clean backgrounds. If the backgrounds are complex, the small format swallows up the detail. And that makes the cards look fussy and unappealing. There are exceptions, and some artists create detailed drawings. They are ones that the viewer can pore over and seek out tiny surprising…

  • Short Run Digital Printing

    Short run digital printing is cost-effective, high quality, and opens the door to designers with access to digital design tools. This article is about the benefits of digital printing to print greeting cards. To do that, let’s go back to the early days of printing to show why it is cheaper now. Lithographs and lithographic…