Checkout friction is every obstacle to completing a purchase. Imagine that you are a customer at the checkout. What is going to improve your e-commerce checkout experience and what is going to make it a poor experience? The longer and more difficult the process is between deciding to buy and being able to complete the…

When stores list an 11oz mug, what are they talking about? It might surprise you to learn they are not talking about the weight of the mug. They are talking about the amount of liquid that the mug will hold. They mean that an 11oz mug holds 11oz of liquid, which is equivalent to 312…

Bumblebees are the stuff of nature in the UK at its finest, moving from flower to flower in slow motion. But honeybees get all the press. There’s the very obvious reason that they are used commercially to produce honey and to pollinate flowers. In the US, hives are transported hundreds of miles to pollinate almond…