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If You Must Tell Me Lies, Tell Me Clever Lies
If you must tell me lies, tell me clever lies. Don’t be like some companies who behave badly and underestimate their customers. I wonder how many businesses start off with good intentions in business? Perhaps they start off with high aims. Then the pressure to perform drags them into less transparent business practises. Then they…
Link By Stripe
This is about Link by Stripe, and how works to solve the problem of checkout friction by capturing certain customer information. Let’s start by outlining the problem and then how Link goes about solving it. If you are selling digital products, the only thing you need at checkout is the customer’s email address. But if…
Thinking Of You and Friendship
Thinking of you and friendship go hand in hand like a horse and carriage. So how to approach writing the message in a card for a friend? These are three hallmarks of friendship. First that the other person is in your thoughts. Second, that you think well of them and want the best for them.…