Behind The Scenes: Planning A Set Of Postcards

We are in the middle of deciding whether to market sets of postcards. We are thinking of five to a set. Here are the first fifteen designs.

The postcards would be the ‘normal’ 6x4inch (15x10cm) size, printed on heavyweight card so that they feel as classy as they look. And the backs of the postcards would be a typical layout.

The fifteen designs we have come up with is not a huge number, and before we get deeper into this, what do you think of the designs? Feedback will help us plan! You can leave your feedback here.

Greeting Cards and Postcards

There’s an obvious connection between greeting cards and postcards. And their widespread commercial use only became possible when two things happened. The first was the pre-paid postal service in 1840. Before that, the recipient had to pay for the missive when it arrived. Stamps made the whole process easier and more certain.

The second development was new printing technologies, from hand drawn to photolithography, to the digital printing of today.

One thing you might not have thought of is the design of the back. First we have the word POSTCARD, in case anyone doesn’t know what the thing is. Then there’s the vertical line to demarcate the part for correspondence and the part for the address. And the horizontal lines to guide the writing of the address. Finally, there’s a little rectangle to tell the writer where to stick the stamp.

Our postcards, if and when we market them, will follow this traditional pattern.

                 

About The Blog

The Flying Twigs blog is about several topics, closely related. One topic is what we call 'Behind the cards', and another is the 'How To Write' series.

Behind The Cards

The Behind the cards articles are where we write about the thinking that went into a particular card. On one hand a card should speak for itself and that its message and emotional content should be clear. On the other hand, there is always a back story. The story might be where we were when we took a photograph that features in the card. Or it might be how we arrived at the design, the colour palette, or the typography to get the message across.

How To Write

The How To Write articles are about how to write the message in your card. It's for when you need help planing how you are going to write a card. A good example is a Leaving Card to a colleaue at work. You may be close to that person or not so close. And you may see them every day and wonder what you can write when you and your colleague have said so much already. That's where our advice comes in.

Or you might want to write a sympathy card to a friend or a relative. You may be casting about for ideas and not know what to write. Our How To Write articles have you covered.

Design

Design is another topic we cover, such as an article about dazzle camouflage in World War I warships, and dazzles of zebra.

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